4Basra

Consumer tastes are notoriously fickle, changing at an ever-faster pace.  

Nonetheless, contributions from the ubiquitous ‘Red’ campaign – Motorola mobile phones, The Independent newspaper, Ipods, credit cards, etc. – recently topped $10 million. 

As yesterday’s Sunday Times reported, Ali Hewson’s Edun ethical fashion range is another recent example. 

Closer to home, Oxfam Ireland launched The Cake Sale: a 9-song CD by a loose and expansive collection of well-known musicians and writers. 

As the trend continues, it seems that like any other business, the companies and charities co-operating in these ventures will have to be both leaders and followers: shaping the direction of campaigns while at the same time adapting to consumer tastes.

This entry was posted on Monday, November 6th, 2006 at 1:43 pmand is filed under Basra, NGO, Nonprofit, Social Entrepreneurship, campaigning, charity, fundraising, irish social entrepreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.